I've been following this game for a long time - before MxO even released - and I'm very excited for it. It's taken so long in development because they also developed the graphics engine it runs on, and the team started out fairly small. I've spoken with many of their devs over the years - they're really friendly people, storyline-oriented, and with big ideas. On some things, they are probably aiming high (for many of them, it's their first game, and I know they had to scale back some things for implementation after launch), but they've got some great ideas.
If you RP, they've thought up storyline reasons for just about everything, even PvP active zones - a listing of the various official fiction they're written can be found here.