"Badguy"

I know. Hokey cliche idea.  How about creating some badguy missions, rep level, and abilities?  Yeah, maybe will lose everything when the badguy dies but at least it would keep the static and PvP game fresh.

I don't think the term "bad guy" really belongs in any sort of evolved roleplaying format.  No one really thinks of themselves as a "bad guy", they do what they do because they feel it is the best thing for themselves or their people.

Any hardcore Zionite, Machinist, or Merovingian operative could qualify as a "bad guy", it's all about how they decide to do things.

What in your opinion is a "bad guy", and how does it differ from what we have now?