Video Ads....since when?

I don't mind the video adds, although I feel they'd make more sense in a more modern city district than the slums.  The only thing that really bothers me is the range of the audio.  Some of the mission buildings are near video billboards and I hear that short AM/PM advertisement looping fairly loudly the entire time I'm inside the building attempting to complete a mission.  That just shouldn't be happening.  It makes it hard to focus on the mission and completely breaks my immersion, preventing me from enjoying the game.